Recently, LED (Light Emitting Diode, the light-emitting diode) seems to be the home appliance business, "straw." Outbreaks in the last two months of growth in LED products, market performance exceeded expectations, led manufacturers have "betting" here.
January 20, the two sides of electronic information enterprises will be signed in Beijing, which is one of many Taiwanese companies long-awaited feast of home appliances: the mainland to Taiwan's flat panel business procurement value is expected to reach 50 billion U.S. dollars. Taiwan enterprises to obtain large orders at the same time, the industry this year has a large LCD TV sales expectations, particularly the explosive growth of LED TVs has become one of the manufacturers point of greatest hope.
From "International Finance News" reporter to master data, beginning in mid-November last year, consumers bought significantly more flat-panel LED. Suning Appliance Chain from the information giant, in the last two months, sales of LED TV Shanghai Suning 1.2 million units, accounting for 13% of TV sales, and was to continue upward trend. Suning Appliance official said that this year total LED market share will reach 35% of TV -40%.
LCD LED LCD TV is seen as an upgrade product specifications from 32 inches to 60 inches, priced at 7,000 yuan -3 million. Because the thinner, more energy-saving, long life, LED TV is more favored by the high-end consumer groups in Shanghai and other cities quickly became popular. It is understood that more than flat-panel TV purchase million customers, over half will buy LED TV, and that this percentage is higher.
"Cake" is so attractive, Samsung, LG, Sharp, Sony, Hisense, Skyworth, and other brands have joined the battle. Data show that LED TV models currently on the market has soared to 100 balance, the market the last two months nearly 50 new products.
The momentum triggered LED promotional war between manufacturers, home appliance chain has been fueled. It is reported this week, Suning will launch the "2010 Shanghai LED TV Festival," and declared that "10% trade-in allowance purchase LED does not cap" promotion, the purchase of any trade-in LED TV, enjoy a full 10% the amount of subsidies, some countries exceeded 400 yuan subsidies from Suning Appliance in the form of the electronic coupons to be filled. In addition, for the LED marketing, Suning United Merchants Bank fee-free installments for the launch of activities of the cardholder.
At the same time, many home appliance manufacturers have started to increase investment in the layout of the LED. Samsung first to complete the layout and products to market, behind in LED industry sales leader; Hisense will build five integrated LCD module production line, independent research and development led backlight, intends to seize the market at low prices; Skyworth, Konka both a strategic stake in the upstream industry investment to ensure supply of spare parts; a "liquid crystal" Father began the reputation of Sharp 40-inch size segment in the switch product line, first strike the big screen, the latest listing of a 60-inch LED TV is priced at 29,999 yuan; Sony combines nearly 10 product to the overall development. Industry estimates, the 2010 LED-backlit LCD TV shipments will reach 15 million units.
In fact, in addition to television and, LED technology has been widely used in outdoor displays, traffic lights and commercial areas. LED lighting in China in early development of accreditation standards, the government will increase the "city of ten thousand ten" LED lighting demonstration project, doubling to the "fifty-city two hundred thousand." Driving LED lighting industry, television and high-speed growth, became a public company investment.
Analysis of the industry, due to LED industry, upstream and downstream capacity expansion needs of the surge in 2010 against the drama staged a LED, the competition will be extended to the appliance industry.
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