"New South" is a travel company, in order to "golden week" travel company before the project promotion, marketing staff plans to network marketing as a major promotional tool, which will Email marketing as a key strategy.
Because network marketing companies in the past did not have much experience, so plan this event as a pilot city of Shanghai, and more cautious in terms of marketing budget, do not intend to invest a lot of ads, select only partially satisfied send Email marketing targeted ads. No conditions being carried out online booking activities, mainly branding, and sales down the traditional channels to provide support.

"New South" for the internet marketing company: The company website has been established more than two years, but relatively simple function of the site, mainly company, tourist routes introduced, Spots, etc., the site has a membership registration area , a user more than 1,000 people, but because of lax management in this area have been more than six months do not have the information sent to members, and the last time before sending a New Year's Day promotions, sent to members of the new tourist routes. Therefore, the company's marketing resources are very limited, you also need the help of professional services to send Email advertising.

In the service of choice, spent more time, because the first mailing list on the service level of positioning, pricing and services in areas such as comparative analysis, the number of available sites Email marketing services, the "New South "Sina chose Shanghai station, the site has a white-collar life on an electronic magazine in Shanghai, more than 300,000 subscribers, this newsletter will serve as the principal of this Email marketing messaging carrier. To ensure that the event achieved the desired results, plans will be March 26, 2004 for four consecutive weeks starting running Email marketing information, delivery time as every Wednesday, the first two to the corporate image propaganda, against the company after the two new to promote increased tourism routes. Officers of the company's market next major task is to design Email advertising content list for internal and external list individually, and each week the content is different, they still have a lot of work need to be prepared. Email marketing campaign after the end of each month when the network marketers of the company's Web site traffic, surprised to learn that, during the Email marketing period, the company's Web site last month, compared with average daily visits increased by 3 times daily independent the number of users more than 1,000 people, and usually the company Web site is usually less than 300 unique users, especially in the mail the next day and the third day, the increase in site traffic is particularly apparent that the maximum number of users reached the 1500 record date people. From the activity, the company's marketing staff also discovered two problems: First, the internal list of bounced messages after sending a large proportion; Second, there is no information on the corporate Web site simultaneously, to the website, the average residence time of the user only 3 minutes before the start of the user than the average length of stay less 2 minutes.